Impressive University finalists in Maltmen Awards 2022
1. Provide an overview of the value chain activities and stakeholder involvement
2. Discuss key contemporary issues and barriers, either economic, environmental or social the company faces
3. Identify potential value chain upgrading opportunities (practical recommendations for the company)
and publication of the assignment summary on the website or newsletter.
"Shilling Brewing Co is the first company to bring the “brewpub experience” to Glasgow. Sustainability is key in current times (White, Sindico, and Bell, 2020). The GVC will be used to show Shilling’s strengths and weaknesses in the Inbound and Outbound Logistics, Operations, Marketing and Human Resource Management which are the biggest contributors to the value chain. The Porters 5 Forces shows there is low threat from new entrants but high threat from substitute products and existing competitors. A PESTLE Analysis was conducted but only the economic, social and environmental factors have been considered to focus on sustainability thus the triple bottom line. Supporting local SMEs does this perfectly by covering all three factors. The economic impacts are low production rates and large beer companies taking over craft brewers. The social impacts include alcohol abuse in Scotland a stagnating Glasgow high street people working from home during the pandemic and a male dominated industry and perceptions of beer being for men."